Southwest Michigan has garnered recognition as one of the most affordable regions in the nation and one of the Top 100 Best Places to Live. It offers a high quality of life and a low cost of living that is unsurpassed. This seven-county region provides the opportunity to have a meaningful career with an innovative company without the drawbacks of traffic congestion, long commutes, or unaffordable housing. With vibrant, artistic communities, family-friendly entertainment options, and over 80 public access lakes — with Lake Michigan just a short drive away — it’s a place of endless options to work, live, and play. Come see how you can Thrive in Southwest Michigan!
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in Southwest Michigan
One region, all the choices
The Southwest Michigan Economy
The depth and diversity of companies working in the manufacturing, health sciences, medical devices, design, agriculture and food processing, business services and logistics sectors have made Southwest Michigan well-known for its innovations.
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Strategically Located Exactly Between Chicago and Detroit
Along the I-94 corridor, Southwest Michigan has all the advantages of big city living but with an affordable cost of living and a fraction of the traffic. It’s safe to say there’s a bucket list of things waiting for you to do—all within a short drive.
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A Wide Range of Living Choices
Each of the counties that make up Southwest Michigan offers a unique, but equally lovely, perspective for your preferred lifestyle. The almost 800,000 people living and working in the region are waiting to welcome you!
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Southwest Michigan has Something for Everyone
Known for quaint beachtowns and miles of sandy beaches, the opportunities to enjoy the best of the Lake Michigan shoreline are endless. Discover local U-Pick farms, many wineries, golf courses and more let you experience all Southwest Michigan has to offer.
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